Digital Marketing Manager (CS09921) Permanent

Our client a well-established financial services company are seeking an experienced Digital Marketing Manager.

You will be an important member of their Group Marketing team and a key individual in continuing their transformation to a digital, technology led organisation.

With the support of the Group Marketing Director, you will be responsible for delivering the digital marketing plan and commercial expectations, owning and optimising the group portfolio websites and delivering a best in class web-based customer journey amongst other digital marketing activities.

Responsibilities:

• Plan and execute digital marketing activity, including SEO, marketing automation, email, social media and CRO
• Design, build and maintain their social media presence
• Measure and report performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize performance based on insights
• Ownership of Conversion Optimisation programme – structure, measurement and development
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partners as and when required
• Manage and develop the marketing automation function to achieve improved funnel conversion.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Establish and develop a sophisticated affiliate marketing programme

Skills and Experience required:

• 7yrs + Digital marketing management experience ideally in the financial sector.
• Experience in running conversion optimisation programmes, including website and landing page optimisation and MVT experiments
• Strong expertise in SEO and content creation
• Experience in both B2B and B2C digital marketing
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, VWO, SEMRush, WebTrends).
• Ability to analyse data to drive marketing campaign creation with a good understanding of reporting and segmentation.
• Strong analytical skills and data-driven thinking
• Knowledge of CRM and marketing software specifically Microsoft Dynamics
• Experience of executing social media campaigns both organic and paid (LinkedIn, Twitter, Facebook).
• Experience in working with and briefing creative teams.
• Good understanding of the financial service and the payments industry
• Working knowledge of HTML, CSS, and web development would be beneficial